Some of the country's biggest magazine publishers teamed up with New York last week for a campaign for Recycling Magazines Is Excellent! (ReMix).
Magazines have fallen in prestige as their truly toxic wastes and hazardous byproducts have filled landfills across the nation. Before environmentalists start to target the waste produced by the magazine, catalog and direct mail industries, some companies, like Wal-Mart and Barnes and Noble, are reducing the amount of print materials that are manufactured, transported and returned from their stores. The Economist already works with the Institute for Sustainable Communication and the Sustainable Advertising Partnership to evaluate and study its carbon footprint.
Corporate responsibility . . . I love it!