Tuesday, December 11, 2007

In Search of Green Technology Consumers

Click to read summary of In Search of Green Technology Consumers, a study by Forrester.

More than half of Americans are concerned about environmental issues such as global warming, and 40 percent state that they would consider environmental issues when purchasing their next computer or TV. Only 12 percent, roughly 25 millions Americans, state they are willing to pay more for green technology.

Green Demographics

These consumers are an average of 51 years-old, with a household income of $62,500. They are brand loyal, social persuaders and influencers. There are more Democrats than Republicans in this group. They like gardening.

Do you agree or disagree with the demographic profile? Are you willing to pay more for green technology?


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