Advertising Age - Into the World of Carbon-Neutral Advertising - read article and view video
From the article:
. . . major panel discussion at Smith Barney. . . featured a presentation by upscale jewelry merchant John Hardy. He's now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America's most chi-chi fashion magazines.Download podcast - must have iTunes
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3 comments:
I agree with you on this and will try and promote it also.
We have planted bamboo too, and I guess there is a positive benefit.
@michael-Thank you for helping.
@kuanyin-planting native trees and grasses is one way we can help the Earth.
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