Monday, July 09, 2007

The Greening of the Advertising World

This is a good idea and we should support brands that are carbon neutral.

Advertising Age - Into the World of Carbon-Neutral Advertising - read article and view video

From the article:
. . . major panel discussion at Smith Barney. . . featured a presentation by upscale jewelry merchant John Hardy. He's now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America's most chi-chi fashion magazines.
Download podcast - must have iTunes


Michael said...

I agree with you on this and will try and promote it also.

Kuanyin said...

We have planted bamboo too, and I guess there is a positive benefit.

CyberCelt said...

@michael-Thank you for helping.

@kuanyin-planting native trees and grasses is one way we can help the Earth.


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